What does the future of online marketing look like?
Touch points with mobile digital advertising, are almost inevitable these days. Google’s mobile-first approach notes that the mobile index has overtaken the desktop index and people are increasingly shopping on the go. But what opportunities could this hold for the future?
New marketing opportunities
📲 The mobility of our accessibility is the cornerstone of modern online marketing methods. Based on the algorithm and search requests , information should be provided about specific products in the vicinity.
🔔 Approaches that are possible without apps would be beneficial. Functions should also be able to be connected with smart glasses or smartwatches.
🧠 Smart home devices in particular, such as smart refrigerators, are becoming increasingly popular.
Virtual reality
👗 Online shopping via virtual fitting rooms and 3D avatars give users an extraordinary shopping experience. Already 60% of respondents would like to use VR to see clothes online on their own measurements. This not only offers companies a competitive advantage, it could also prevent numerous returns, as better estimates of the fit are available.
📸 Virtual showrooms are also possible for other products, such as furniture or cars.
👩💻 Virtual personalities in social networks can also offer advantages for online marketing and lend liveliness to advertising.
Starting points
💵 Common starting points for success in the future of online marketing are, on the one hand, individual and dynamic price adjustment in online shops, depending on the channel the user is currently using.
In addition, integrated communities, newsletter sign-ups, social media or Google seem to be potential sources for collecting user data and could thus facilitate the implementation of future online marketing methods.
