Multi Channel Marketing at Zander
Our marketing channels
As the central point of contact between the nationwide houses, we bundle the communication channels for our customers in a single team – whether it’s the placement of advertising banners, the dispatch of newsletters, the playout of social media posts or other attention-grabbing advertising opportunities.
The Marketing Portfolio 2023
All marketing activities are targeted via the various channels to our now more than 100,000 customers from the specialist trade in the DACH region.
Our industry news offers you the opportunity to inform our specialist tradesmen and installers about your desired topic in an exclusive campaign slot in the electrical or HVAC sector. We use a broad portfolio of advertising media to reach your target group in the best possible way. The aim is to increase/emphasise brand awareness and the added value of your company or products to our customers throughout Germany. The starting point is a thematic focus that can be freely chosen by you and worked out together with us and placed in our respective communication media. And best of all: In the respective campaign month, the advertising material is exclusively available to you as our exclusive partner.
The required dimensions of the graphics can be found here.
At Lumina Live / ZANDER Live, we present the latest products and technologies together with our renowned industry partners, live from the bathroom exhibition or studio. Due to the Corona crisis and the increased order situation of the specialist tradesmen, visiting a bathroom exhibition and a “personal” presentation of new products has become virtually impossible for the tradesmen. Lumina Live or ZANDER Live is intended to remedy this situation!
The Lumina Live format is aimed at SHK manufacturers and at the same time Lumina exhibitors of the ZANDER Group.
The ZANDER Live format is aimed at SHK manufacturers who are not represented as Lumina exhibitors and electrical manufacturers.
And best of all – all questions can be asked directly during the live stream via chat function.
Elements: landing page, homepage banner, customer newsletter, employee information
Generation of B2C, B2B and B2C2B projects via social media and Google (Facebook, Instagram, Google Ads and LinkedIn). Zander Digital Services maps the entire process from the generation of potential end customers, to the qualification of the enquiry, to the automatic forwarding to the business partner (B2C2B), including a success control (offers and orders generated via the project). This project can be implemented both with the craftsmen customers of the Zander Group and with your certified craftsmen.
For this, we use the marketing automation of SC Networks (Evalanche), supplemented by our extensions, so that the entire process and the process status can be tracked automatically.
The costs for a B2C2B lead/project generation are to be determined according to effort.
Find more information on B2C2B Sie here
Your advertising with Zander
We offer the suppliers of the Zander Group numerous advertising opportunities. The starting point is a thematic focus that is jointly developed and precisely incorporated into our respective communication media.
Coordination of thematic focus.
4 weeks before the intended start / slot, agreement on the planned campaign and the respective means of communication.
DEVELOPMENT & ACTIVATION
Based on the content provided by the partner, the advertising elements are developed by us, coordinated with the partner and activated.
EVALUATION & FEEDBACK
Following the campaign, there will be a joint
The campaign will be followed by a joint review of the entire process and an evaluation of the digital figures.
We advise you on our advertising options!
We would be happy to advise you!
Arrange a non-binding consultation appointment with us, during which we will identify the areas in which we can provide you with professional support!