๐๐ก๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐ ๐๐ถ๐๐ต ๐๐ ๐๐ถ๐๐ต๐ผ๐๐ ๐ฎ ๐ฟ๐ฒ๐๐ฎ๐ฟ๐ฑ ๐๐๐๐๐ฒ๐บ
๐ป Online reviews are important factors in our purchasing behavior. However, despite their relevance, they are not always reliable. Will this principle change when reward systems are introduced?
๐ฃ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ๐บ๐ฒ๐ป๐๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐ฎ ๐ฟ๐ฒ๐๐ฎ๐ฟ๐ฑ ๐๐๐๐๐ฒ๐บ
๐ A recent study by researchers from the University of California, Hunter College, College of New York and the Max Planck Institute for Empirical Aesthetics points to a possible solution:
๐ฐ Reward systems for online reviews. The question was therefore whether reward systems increase the quality of an online review.
๐๐๐๐ฑ๐ ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐๐๐น๐๐
๐ฅ The researchers simulated a rating system in a virtual environment. Without a reward, only around 30 percent of players gave ratings. With the incentive of a monetary reward, participation jumped to 70 percent.
๐ง The ratings motivated by rewards were also more honest and realistic compared to the unpaid ratings, which were often too positive.
๐ฃ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐ฎ๐ฐ๐ฐ๐๐ฟ๐ฎ๐ฐ๐ ๐ผ๐ณ ๐๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป๐
๐ฏ The study results suggest that rewards can increase the precision and reliability of online reviews.
๐ข This could benefit both consumers and companies by leading to more authentic and meaningful customer feedback.
๐ฌ What do you think? Are paid reviews more honest and reliable? Let us know in the comments!
