A current study by EHI is currently providing interesting insights into the development of payment methods used for online purchases. For this research, not only was the data of 104 online retail companies evaluated, but 55 companies were also asked about the strategy in their own shop. 🛒
Here is an overview of the most important results:
➡️ With 30.4% of sales, purchase on account remains the most popular payment method among Germans, but loses 2.5 percentage points compared to the previous year.
➡️ PayPal recorded a strong growth of 4.7 percentage points with 24.9 %. According to the merchants, new customers in particular use PayPal as their preferred payment method.
➡️ The turnover of credit card use in e-commerce also increases with a plus of 1.3 percentage points to 11.8 %.
In the future, it will be exciting to see what role payment methods like Amazon Pay will take.
You can find the whole article with further exciting insights via the button.
#ECommerce #Payment
