At the end of the year, Google has published the Year in Review 2022, which shows what particularly moved people. The year 2022 was marked by changes, challenges and emotions. We have briefly summarised some of them:
🇺🇦 The search term “Ukraine” reached both the number 1 position in the category “General search terms”
⚽ Four major sporting events made it into the top 10, including the World Cup in Qatar or the Women`s EURO 2022
🎶 The contradictory song “Layla” made it to 5th place in the Top 10 headlines
🎬 The series of the year was “Jeffrey Dahmer”, which also got 9th place in general searches
🧐 How are the annual reviews created?
The search queries are determined by evaluating billions of search queries. No interests of individual users can be identified, but they are based on anonymised and aggregated data. These record how often certain terms were searched for. The search terms that have risen the most are the “trending searches”.
