Google is adjusting its Discovery Campaigns and has new options for advertisers. Let’s take a look at what these are below👀
👉 New overlays and CTAs in YouTube, Google and Gmail feeds
Google is also jumping on the video content trend and is now testing video ads on Discover. In addition, machine learning will be used to add more details such as product images and prices to make product storytelling possible for advertisers.
👉 New Audience Insights and measuring tools
With the new Insights, advertisers can now see which audience segments have the biggest impact on their business and how best to reach them with Discovery Ads. With the Audience Builder, these can be easily created and reused later.
👉 Support through Google Ads Editor, API & Best Practices Guide
The management of the ads should now work even more efficiently thanks to the editor and the API. The Best Practice Guide to Discovery Ads provides additional tips and tricks for successfully setting up campaigns.
#sea #google #discovery #ads #googleupdate
