Digital commerce describes more than classic e-commerce. Digital commerce also includes video commerce, conversational commerce and the rapidly growing social commerce, which enables customers to have an almost seamless shopping experience in social media.
💡 In addition to Facebook & Instagram, Snapchat, TikTok, Pinterest and Youtube also offer shopping opportunities and e-commerce cooperations with various platforms.
▶️ A big advantage is the simple & shortened buying process that customers go through from inspiration to transaction.
▶️ Intelligent functions such as virtual fitting & consultation offer customers an efficient substitute for stationary retail.
▶️ The disadvantage of the missing haptic attributes of a physical purchase is to be replaced by interactions such as likes, comments and ratings from the community.
❗ And the best thing is, with the right choice of KPIs, everything is measurable! Online as well as offline.
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