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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Google Marketing Live – New features for Shopping Ads
At this year’s Google Marketing Live, a number of new innovations were announced to further enhance the UX and advertising opportunities for merchants on Google.
OMR 2022 – Pictures or it didn’t happen
Our team from Zander Digital Services was in beautiful Hamburg this week at the OMR Festival 2022. ? We were particularly happy that we were
Vanity metrics: what they are and how you recognise them
If you are dealing with the topic of data-driven marketing, you have probably come across the term “vanity metrics” before. A t3n article recently explained
Hologram checkouts – The future of shopping?
The world is going contactless: After contactless payment, the entire checkout is now going contactless. The supermarket chain 7-Eleven is currently testing this in some
LinkedIn blocks Message and Conversation Ads
?LinkedIn recently stopped sponsored private messages via its Campaign Manager within the EU…And no one noticed. ? Target groups within the EU can no longer
Email marketing study
Everyone knows it and almost everyone uses it: email marketing. This is now also confirmed by the recently published study “E-Mail-Marketing Benchmarks 2022” by the
Subscription models on Instagram
As TechCrunch reports, the social network Instagram is currently testing a new feature: paid subscription models. We have summarised everything you need to know about
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