Meta, a major corporation, is planning ad-free versions of its apps for users within the European Union. So what does this mean?
๐ ๐ฒ๐๐ฎ’๐ ๐ฃ๐น๐ฎ๐ป
๐ป In the future, users will be able to display ads on Facebook or Instagram for a fee.
๐ฒ According to an anonymous New York Times source, Meta is reportedly considering removing ad zones from its popular social media apps and offering paid, ad-free versions instead.
๐๐ผ๐ป๐ณ๐น๐ถ๐ธ๐ ๐๐๐ถ๐๐ฐ๐ต๐ฒ๐ป ๐ ๐ฒ๐๐ฎ ๐๐ป๐ฑ ๐๐จ
โ๏ธ In past years, there have been ongoing conflicts between Meta and EU regulators regarding data breaches and the collection of personal user data.
๐ The European Union introduced the GDPR to protect the online privacy and data protection of its citizens*. The EU also banned Meta from combining user data between Facebook, Instagram, and WhatsApp.
๐ถ By transferring Facebook user data from the EU to the US, the group already had to pay a fine of 1.2 billion euros.
๐ช๐ถ๐ฟ๐ฑ ๐๐ถ๐ฐ๐ต ๐ ๐ฒ๐๐ฎ ๐ฑ๐ฒ๐ป ๐๐ถ๐ป๐๐ฐ๐ต๐ฟรค๐ป๐ธ๐๐ป๐ด๐ฒ๐ป ๐ฑ๐ฒ๐ฟ ๐๐จ ๐ฎ๐ป๐ฝ๐ฎ๐๐๐ฒ๐ป?
๐ Whether Meta’s new platform Threads will soon be available in Europe is still unclear. The planned Digital Markets Act (DMA) will restrict the reuse of personal data within companies in the future, which may also be a reason for Meta’s hesitation.โ๏ธ Meta already gives users in the EU the option to opt out of personal advertising. An opt-in provision for all users within the European Union is also said to be under discussion. However, Meta itself has not yet issued an official statement on the plans.
What do you think are likely to be the next moves of the major corporation? Feel free to write it in the comments!
