B2C2B
B2C2B
From the company to the end customer and on to your business partner. Generate valuable B2C2B projects via social media and Google that benefit you, your business partner and the end customer.
From the company, to the end customer, to the business partner
The 3-stage distribution
Give your business partners valuable leads that you cannot use yourself! Business partners can be craftsmen, workshops etc., i.e. implementing companies.
End customer
Lead generation
Wholesaler
Lead qualification & management
Business partner
Project implementation
USE Case
lumina-bad.de
Zander Digital Services has already successfully implemented various B2C2B projects with the ZANDER GROUP, especially in connection with the Lumina bathroom exhibition, a brand of the ZANDER GROUP.
USE Case
lumina-bad.de
Zander Digital Services konnte mit der ZANDER-GRUPPE bereits diverse B2C2B Projekte erfolgreich umsetzen, vor allem im Zusammenhang mit der Lumina Badausstellung, einer Marke der ZANDER-GRUPPE.
B2C2B - Explained simply
The process
Don’t just leave your traffic behind. Use it! You, your business partners and the end customer will benefit. A win-win-win situation
1
Interest
The end customer is interested in a topic and requests advice from the wholesaler.
2
Lead generation
The wholesaler generates the end customer’s data via a form.
3
Lead qualification
The wholesaler qualifies the generated lead.
4
Submission
The wholesaler passes lead on to the business partner.
5
Takeover
The business partner contacts the end customer and takes care of their requests.
6
Reporting
The business partner reports to the wholesaler on the further progress of the lead and whether a contract has been concluded.
7
Data analysis
During the entire process, there is a permanent status query between the systems.
8
CRM
The processed data from the B2C2B process is permanently synchronised with the customer relationship management software.
6
Reporting
Der Geschäftspartner reportet dem Großhändler den weiteren Verlauf des Leads und ob es zum Vertragsabschluss gekommen ist.
One process, everyone benefits
The benefits
Learn how you and your partners as well as end customers can benefit from the B2C2B process!
- Sensible use of existing, unused traffic.
- Building loyalty to own customers.
- Sales management at product level.
- Fast processing of his request.
- Certainty of having found a serious, available and qualified service provider.
- Everything from a single source!
- Receive leads that are already qualified.
- No investment necessary.
- Detailed reporting.
- Full control over the marketing budget.
- No further investment necessary.
In 3 steps to your solution
Our services
We take over the following tasks for you when setting up your B2C2B process.
Lead generation
Generating end-customer leads via Google Ads and social media advertising.
Integration
Integration of the technical process on your website and in your database.
Reporting
Permanent monitoring of success and systematic analysis of the data obtained.
Contact us
We support you in your individual B2C2B process!
We support you!
Arrange a non-binding consultation appointment with us, during which we will identify the areas in which we can provide you with professional support!