At the end of last year, YouTube was already experimenting with new, interesting shopping functions. The “Products in this Video” function, which automatically recognises which products are shown in the video and then presents them including a shopping link below the video, was explicitly tested in the USA.
In the future, this function will be expanded by a list of similar products, which will then be found between the recommended videos. Furthermore, videos showing the same or similar products will also be suggested in this context.
🎯 According to YouTube, the goal of the “Products in this Video” feature is to actively help users gather more information about a specific product. With this development, YouTube could greatly expand its relevance in the e-commerce sector in the future.
🤔 What do you think of this experiment? Annoying advertising or practical shopping support?
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#YouTube #ECommerce #Marketing #Shopping
