YouTube is testing a new collab future: Creators can tag video partners – similar to Instagram 📸 or TikTok 🎶. This is intended to promote visibility 👀 and interactions 💬. The first creators like MrBeast are already using it. The feature is still in the test phase🧪.
🌟This is what the collab feature looks like:
MrBeast shows the new YouTube collab feature in action: in a video, he tags three other creators – Mark Rober, Ben Azelart and the Stoke Twins – with whom he collected donations for clean drinking water 💧. The video achieved over 31 million views 📈.
The new function makes it possible to tag contributors, which means the video is also recommended to their followers 👥 – similar to Instagram or TikTok. The feature is still only available for a few creators. MrBeast is one of the first and recently celebrated 400 million subscriptions 🏆 on YouTube.
⏳We still have to wait
The collab feature is currently only available for a few YouTubers. It is still unclear when it will be rolled out for everyone ❓. However, due to its success on platforms such as Instagram and TikTok, YouTube is likely to expand the test soon – also to increase reach 🚀 and monetisation 💰.
MrBeast’s first collab post is already causing a stir 🔥, with Colin and Samir, among others, reporting on it.
