If ChatGPT & Co. only deliver generic standard posts instead of brilliant ideas, it’s usually due to the prompt. Despite all the AI power, bad prompts cost time – and above all: reach.
👉 The good news: the 5 most common mistakes are easy to avoid. Here’s the AI prompt quick fix for social media marketing:
❌Mistake 1: The “all at once” prompt
Too many tasks at once = superficial content. Better: One goal per prompt – tailored to the respective platform.
📌 Examples:
– 📸 Instagram: 3 caption ideas with hook for topic [X], target group [Y]– 💼 LinkedIn: 3 headlines for thought leadership post on [X]– 🎥 TikTok: 15-second script with trend hook for product [X]❌ Error 2: Missing context
Without information on brand, target group & goal, the AI is in the dark.
📋 Use a short template with: Product | Target group | Tonality | Platform | Goal | Format | KPI | CTA – so the output is accurate.
❌ Mistake 3: No level of creativity
Too boring or too wild? The AI needs clear style guidelines.
🎨 Use adjectives such as “playful”, “factual” or “visual”.
🔧 For tools with a temperature control, you can even fine-tune the level of creativity.
❌ Error 4: Unclear format
Does the AI deliver continuous text instead of content-ready formats? Provide clear format specifications:
z. E.g. Instagram: “Max. 220 characters, 1 CTA, 1 emoji per sentence, closing question.” The more precise, the better.
❌ Mistake 5: Blind faith in AI
AI is a co-pilot – not an autopilot. Without a check, you risk tonality breaks or content flops.
🔭 The bottom line: AI is getting smarter – but strong prompts and human sensitivity remain the key to content that really performs.
