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The future of advertising

๐—ง๐—ต๐—ฒ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด?

The new mixed-media advertisement from Original Source is causing a stir ๐ŸŒŸ. It combines real film footage with impressive AI visuals and is dividing opinion. The marketing company Private Island and Rufus Blackwell are behind the ad. It features an actor experiencing the shampoo’s freshness kick in AI-generated action sequences – from jungle adventures to mint-swinging ๐Ÿž๏ธ๐Ÿฆ…. We take a look at these and other AI-powered ads.

๐Ÿค–๐—”๐—œ ๐—ฎ๐˜€ ๐—ฎ๐—ป ๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ฏ๐—ผ๐—ผ๐˜€๐˜๐—ฒ๐—ฟ: ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ถ๐—ป๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ณ ๐—ฟ๐—ฒ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜

The Nature Hits Different commercial is a hit on social media. It takes viewers from the shower to the office – via jungle, sea and air. A note on YouTube emphasizes that AI elements were used: โ€œAltered or synthetic content – audio or visual content was heavily edited or digitally generated.โ€
The ad was created in collaboration with the agency FOLD 7. AI supported the elaborate scenes, but did not replace the creatives. Private Island emphasizes: โ€œAI didn’t do it, we did.โ€

๐ŸŽญ๐— ๐—ถ๐˜…๐—ฒ๐—ฑ ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ผ ๐—”๐—œ ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€
The clip has achieved the most engagement on Instagram in recent times ๐Ÿ“ˆ. However, opinions are divided: From โ€œPerfect combination of AI & live actionโ€ to โ€œPlease employ real artists, AI devalues the brand.โ€ Which AI tools were used remains a secret ๐Ÿคซ. One thing is certain: Private Island has already created AI-supported clips for KFC and Adobe.

๐Ÿ“น๐—”๐—ถ ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐˜€๐—ฒ

Tools such as Adobe Firefly, Runway Gen-3 Alpha and OpenAI’s Sora enable the creation of AI videos. Sora is now also available in Germany and has been used by brands such as Toys โ€œR โ€Us for purely AI-based campaigns. Coca-Cola also used an AI ad in 2024. Despite the possibilities, opinions are divided, as many users are sceptical about recognizable AI visuals. Companies such as Google, Meta and Adobe are therefore working on more realistic representations.

โš ๏ธ ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—”๐—œ

With AI tools such as Sora and Gen-3 Alpha, it is often unclear where the training data comes from. There are indications that OpenAI may have used public YouTube videos ๐ŸŽฅ. This could infringe the rights of creators. Adobe, on the other hand, emphasizes that it only uses licensed data โœ….
In addition, the many easily created AI contents could flood social media ๐ŸŒŠ. Despite AI labels, a lot of content could remain unrecognized, making differentiation more difficult. The risks of rapid development should not be underestimated, even if the potential is huge. Transparency remains crucial ๐Ÿ”.

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The future of advertising

๐—ง๐—ต๐—ฒ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด? The new mixed-media advertisement from Original Source is causing a stir ๐ŸŒŸ. It combines real film footage with impressive AI visuals

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