Technical SEO is also a crucial topic in e-commerce. Ryte clearly summarises what you should consider in the current magazine article “eCommerce SEO Guide 2022: Technical SEO for Online Shops”. Here is an overview of some of the points:
SSL Encryption
🔒 Secure your website visitors’ data from malicious attacks with the help of SSL encryption. You can tell if your website is encrypted using SSL by the URL. This will begin with https. You should also make sure that the user is not directed to insecure http pages via your website.
Set indexation
🗂️ Think carefully about which pages should be indexed by the search engine and which pages should not be indexed. It makes sense to set pages that are not intended for organic visitors to “noindex”.
Product scheme
🛍️ With the product scheme, you can tell Google and Co whether your item is in stock or not. This information is then displayed by Google as a rich result in the search results. If an item is currently not in stock and will not be added, you should set the product page to “noindex” and remove all links to the product.
Duplicate Content
✌️ The classic: duplicate content. These are not only annoying for the visitor, but are also rated as spam by Google and penalised. You should therefore urgently avoid duplicate content.
❗ Do you need help with the technical SEO of your online shop? Then please feel free to contact us!
👉 You can find the Ryte article via the button.
