Today we would like to look at this exciting news from the marketing industry with you: Otto is using advertising on the streaming platform Twitch and podcast advertising for the first time with its new campaign “Mach Zuhause draus”. 📣
With the current podcast hype, podcast advertising is currently on the rise. Whether as a spot in front or as sponsors in the middle. Otto, too, is now placing ads in front of selected podcasts for the first time, including “Podkinski” by host Palina Rojinski. 📻
The advertising on Twitch is a little more unusual. For the second time, Otto is now advertising with sponsored streams in which two streamers play the game Sims 4 and furnish their houses with products that are available in the same or similar form at Otto. The stream is supported by a 20% discount on furniture at Otto. 🎮
What do you think, will sponsored streams become established and in which segments do they make sense? 🕵️♀️
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#Otto #onlinemarketing #Twitch #News #podcasts
