The SEO Toolbox provider Sistrix has analysed countless keywords and search queries to examine the relevance of mobile Google search. We have an overview of the most important results:
➡️ The share of mobile searches is higher than that of desktop searches for the majority of the keywords examined
➡️ Mid-tail keywords receive an above-average number of search queries via mobile devices
➡️ Around 64% of all search queries are already made via mobile devices
➡️ Mobile phone users click more often on organic and lower ranked search results
➡️ In Germany, a comparatively large number of search queries are still generated via the desktop, but the trend towards mobile search continues every month
➡️ Keywords with a “know-simple intention”, such as weather or recipe queries, come more often than average from mobile phone users, which is further reinforced by Google’s SERPS features.
❓Detailed results of the study and which questions website operators should now ask themselves regarding their mobile performance can be found in the article at Sistrix:
#google #mobilefirst #mobilesearch
