LinkedIn strengthens video reach and introduces visible video views in the home feed. With a TikTok-like video feed, creators, brands and HR teams can share short clips that showcase trends and topics. This feed offers great organic growth potential as it is not yet as crowded as the Shorts tab on YouTube or the For You feed on TikTok.🎯
Social media expert Lindsey Gamble emphasises that the visible video views could serve as social proof. They encourage more users to create their own videos, which, according to LinkedIn, is one of the platform’s biggest growth factors. Many creators are already reporting increasing reach, more followers and higher engagement.
𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘃𝗶𝗱𝗲𝗼𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 𝗰𝗹𝗲𝗮𝗿 𝗿𝘂𝗹𝗲𝘀💡
The hook must be convincing in the first two seconds, the length should be between 15 seconds and two minutes, and the content should be emotional and authentic. Niklas Fazler, content marketing expert at LinkedIn, emphasises the impact of everyday business stories that are told in an exciting way. The combination of videos and carousels can also be effective. His tip: ‘It’s not about constantly coming up with new stories, but about presenting real stories from the business better.’
📊Videos are also a key format in the B2B sector: according to LinkedIn, 58% of B2B marketers achieve the highest ROI with short-form content and 69% plan to increase their investment in video content. With tools like Accelerate and new advertising solutions, LinkedIn provides an ideal foundation for video marketing.
Now is the perfect time to experiment with video content. Whether brands or creators – those who become active with videos on LinkedIn can significantly increase their reach and success.🎥✨
