❓ Don’t we all wonder how the algorithms on social media platforms actually work? And how does Instagram actually select the posts that are shown to us?
💡 Instagram CEO Adam Mosseri now provides insights into the functions of the Instagram algorithm as part of a blog series. We have taken a closer look at the blog post and summarised it below for all social media marketing enthusiasts.
▶️ The basis is technology-supported personalisation, which is based on a wide variety of algorithms, classifications and processes.
▶️ Depending on the use of the different areas of the app, the user sees what interests him most.
▶️ The order of the posts displayed is determined by so-called signals, such as all interactions with certain posts and profiles.
▶️ The 5 most important types of interaction in the feed are: View time, comments, likes, bookmarks and clicks on profile pictures.
▶️ In Explore, posts rank themselves based on previous post interactions with similar content.
🔜 According to Instagram, more background information will follow soon!
You can read the whole blog post from Instagram via the button.
