Google recently presented new functions in a livestream, some of which are to be rolled out in the fourth quarter, which has just begun. What is exciting here is that the new functions are the first integrations of the artificial intelligence Multitask Unified Model “Mum”.
But which new functions are actually coming to us users? We have briefly summarised some of the most interesting ones here:
🔎 With Mum, search will become multimedia. Google will also be able to understand images with Mum. In the future, this will be extended to videos and audios.
🔎 There will also be changes on the Search Engine Result Pages with Mum. Explicitly, this involves an optimisation of the “Similar questions” function, as well as the option to specify a search more precisely. In addition, the “snippets” will provide the user with more detailed information about the provider.
🔎 In the US, there will also be some new shopping features, such as product recognition through Google Lens.
You can find more information about the new features in this article:
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