Last year, we already informed you about the annual Google Ads Safety Report. At the beginning of the month, Google has now published it for the past year 2021. We have summarised the most important information briefly and compactly for you.
The figures
🚧 3.4 billion blocked or removed ads
🚧 5.7 billion restricted ads
🚧 Ads were blocked or restricted on a total of 1.7 billion publisher pages
🚧 5.6 million blocked customer accounts
Also interesting
Among other things, Google blocks “fraudulent advertising activities”. The methods most commonly used for this are cloaking and text manipulation. In addition, Google has also taken stronger action against “untrustworthy and harmful claims” in the context of the pandemic. In this course, the playout of ads on more than 500,000 pages was blocked.
💭 We assume that these numbers will continue to rise in the coming years.
Click here for the entire Ads Safety Report and more detailed information.
#Google #SEA #AdsSafetyReport #OnlineMarketing
