Generation Z is rediscovering Facebook 🚀: The Meta Group is adapting the platform to better appeal to the young target group. New AI functions are currently being trialled in a test phase. People born between 1995 and 2010 use Facebook primarily because of the Marketplace, where mostly second-hand items are offered. Meta is responding to this interest and is testing a design that corresponds to the preferences of Gen Z.
📍A place for local encounters
Facebook is repositioning itself as a place for local encounters and is introducing the ‘Local’ section for this purpose. Reels, content from the Marketplace, groups and events with a regional connection are displayed there.
The change is particularly aimed at the US Gen Z, who use Facebook groups to socialise. College students on new campuses in particular should find it easier to get to know people and activities.
🔍New functions
Facebook is introducing a ‘Discover’ section, similar to Instagram, to display content in line with users’ interests – mainly from profiles they do not yet follow. In the video feed, videos are now played in full-screen mode.
A new function, inspired by Snapchat, brings back photos from the chat history as ‘Memories’. Meta also uses artificial intelligence to create summaries in group chats. New group chats are also being introduced, which users can join using a QR code, among other things – an alternative to traditional groups.
❤️Dating function
Meta introduces a new dating function called ‘Matchmaker’, where friends can help to rate matches. Invited friends can send likes and dislikes on behalf of the person.The new design is currently being trialled in a test phase in US cities such as New York, Washington and Chicago. The changes focus primarily on a new content layout. It is not yet clear when the functions will be available in Europe.
