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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Current YouTube advertising trends
Google has conducted a comprehensive analysis of 8,000 YouTube advertising campaigns through Google Gemini to identify the latest trends and best practices in video
Google Consent Mode Regulation 2024
Since 6 March 2024, the Digital Markets Act (DMA) now requires website operators to obtain the informed consent of users before data is collected by
Who is liable for AI errors?
The question of liability for AI damage remains unresolved. Discussions about autonomous driving often focus on the ethical decision of AI in accident situations. In
Stricter rules for climate-neutral advertising
The Federal Court of Justice (BGH) demands that companies clearly explain in their advertising how climate neutrality is achieved. In the case of the manufacturer
Check24 jersey wave
Check24 gave away five million Germany jerseys for the European Championships and flooded the fan miles with them. The campaign, which is said to have
Accessibility Reinforcement Act (BFSG)
The new BFSG will soon come into force. It must be implemented by 28 June 2025 and aims to improve the digital participation of the
Google-Leak
A recently leaked document lists around 14,000 factors for Google rankings. SEO experts have since confirmed its authenticity. The document comes from the Google Document
CMS 2024
A new report shows that 99 per cent of headless CMS users perceive positive changes. The key findings are explained based on 1,700 CMS users
How to work “brain-friendly”
”Most companies don’t work in a brain-friendly way,” says neuroscientist Friederike Fabritius. She explains why this should change and how improvements can be made in
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