Recently, Facebook announced new tools in its business blog to help businesses communicate with their customers. With this, Facebook is strengthening its presence in digital B2C communication.
1️⃣ 𝗖𝗹𝗶𝗰𝗸-𝘁𝗼-𝗠𝗲𝘀𝘀𝗮𝗴𝗲-Ads: Businesses can select all the platforms they are available to chat on and FB will select the app most likely to have a conversation for display.
2️⃣ 𝗪𝗵𝗮𝘁𝘀𝗮𝗽𝗽-𝗖𝗵𝗮𝘁 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Businesses can now add a WhatsApp click-to-chat button to their Instagram profile.
3️⃣ Offer request in Messanger: Companies can create a short questionnaire that users can fill out before the first conversation.
4️⃣ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘂𝗶𝘁𝗲: New features like testing posts, sending mails and a file manager.
5️⃣ 𝗪𝗼𝗿𝗸 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀: Work accounts to log into Business Manager without a private account (from 2022).
To read the full Facebook blog post, click the button.
