Successful social selling strategies

Social selling in the B2B sector is becoming increasingly important, but many companies find it difficult to develop a suitable strategy. SC Networks, our partner in the field of marketing automation, has set out strategy suggestions in the form of 5 steps for B2B companies in its latest blog post on the topic of social selling. The most important thing is the commitment of the sales staff, who use the possibilities of the social networks and build and maintain long-term business relationships with well-researched, high-quality contacts. Through serious and credible engagement on the platform, one’s own reach can be increased and the network expanded. In order to maintain an overview with increasing effort, it is advisable to use a tool that can also be a good help in measuring the success of social selling activities. 🔎📢

For the full article, see the Evalanche article.