๐ง๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด?
The new mixed-media advertisement from Original Source is causing a stir ๐. It combines real film footage with impressive AI visuals and is dividing opinion. The marketing company Private Island and Rufus Blackwell are behind the ad. It features an actor experiencing the shampoo’s freshness kick in AI-generated action sequences – from jungle adventures to mint-swinging ๐๏ธ๐ฆ . We take a look at these and other AI-powered ads.
๐ค๐๐ ๐ฎ๐ ๐ฎ๐ป ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ฏ๐ผ๐ผ๐๐๐ฒ๐ฟ: ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฟ๐ฒ๐ฝ๐น๐ฎ๐ฐ๐ฒ๐บ๐ฒ๐ป๐
The Nature Hits Different commercial is a hit on social media. It takes viewers from the shower to the office – via jungle, sea and air. A note on YouTube emphasizes that AI elements were used: โAltered or synthetic content – audio or visual content was heavily edited or digitally generated.โ
The ad was created in collaboration with the agency FOLD 7. AI supported the elaborate scenes, but did not replace the creatives. Private Island emphasizes: โAI didn’t do it, we did.โ
๐ญ๐ ๐ถ๐
๐ฒ๐ฑ ๐ฟ๐ฒ๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐ ๐๐ผ ๐๐ ๐๐ถ๐๐๐ฎ๐น๐
The clip has achieved the most engagement on Instagram in recent times ๐. However, opinions are divided: From โPerfect combination of AI & live actionโ to โPlease employ real artists, AI devalues the brand.โ Which AI tools were used remains a secret ๐คซ. One thing is certain: Private Island has already created AI-supported clips for KFC and Adobe.
๐น๐๐ถ ๐๐ผ๐ผ๐น๐ ๐ณ๐ผ๐ฟ ๐๐ถ๐ฑ๐ฒ๐ผ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐ฟ๐ถ๐๐ฒ
Tools such as Adobe Firefly, Runway Gen-3 Alpha and OpenAI’s Sora enable the creation of AI videos. Sora is now also available in Germany and has been used by brands such as Toys โR โUs for purely AI-based campaigns. Coca-Cola also used an AI ad in 2024. Despite the possibilities, opinions are divided, as many users are sceptical about recognizable AI visuals. Companies such as Google, Meta and Adobe are therefore working on more realistic representations.
โ ๏ธ ๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐
With AI tools such as Sora and Gen-3 Alpha, it is often unclear where the training data comes from. There are indications that OpenAI may have used public YouTube videos ๐ฅ. This could infringe the rights of creators. Adobe, on the other hand, emphasizes that it only uses licensed data โ
.
In addition, the many easily created AI contents could flood social media ๐. Despite AI labels, a lot of content could remain unrecognized, making differentiation more difficult. The risks of rapid development should not be underestimated, even if the potential is huge. Transparency remains crucial ๐.
