Since Elon Musk’s takeover of Twitter a few days ago, speculation about upcoming changes has been mounting. Among other things, Musk has already announced that the blue checkmark for account verification will be charged for. In addition, many Twitter employees around the world are threatened with dismissal. This is why Twitter advertisers are now reacting with caution to the new course of the sometimes controversial tech billionaire, who also frequently draws attention to himself through controversial statements.
Here is a brief summary of what Twitter advertisers now fear and who has already stopped advertising:
On 27 October, Musk published a tweet in which he directly addressed Twitter’s advertisers. He wanted to make Twitter the “most respected advertising platform in the world” and inform and entertain users with relevant advertising.
Some large advertisers apparently do not yet trust Musk’s statements and fear that their advertising on Twitter could be involuntarily put in a negative context and thus harm them.
According to recent reports, the American car manufacturer General Motors has temporarily stopped advertising on the platform. The advertising company IPG is also said to have advised its clients, including Spotify, Johnson & Johnson and American Express, to pause advertising on Twitter for the time being.
