As we approach 2022 at full speed, it’s time to take a look at the social media marketing trends of the coming year! The Falcon platform has published a trend report. The background is the data from 100,000 company accounts. We would like to present two of the ten trends here:
Community Content
👥 User-generated content is one of the trends for the coming year. Especially against the background that consumers increasingly value the authenticity of a brand, community content is playing an increasingly important role. As a brand, it is particularly important to know exactly how your target group is already posting about the company and its products. TikTok Challenges, for example, offer creative ways to generate user-generated content.
Retro Revolution
📟The trend is towards retro campaigns. This has already been observed this year with brands such as Pepsi and Oreo and will continue throughout the coming year. When creating these campaigns, companies should pay particular attention to finding a theme that the target group feels connected to.
👉 You can download the Falcon Report via the button.
