Google is introducing a uniform advertising label for mobile and desktop searches worldwide. Users can collapse ads, but it is not possible to hide them permanently. 🎯 The aim is to make navigation clearer and more pleasant without jeopardising Google’s billion-dollar advertising business. That is why hiding ads is subject to certain conditions.
The new label is called “Sponsored Results” for text ads and “Sponsored Products” for shopping ads. 🛒 Ads appear in groups of four under a black, slightly larger label that is also visible at the bottom of the page or under AI Overviews. The label remains sticky when scrolling, i.e. permanently in view. Users can hide advertisements and see only organic results – but only after they have scrolled through the ads completely to reach the “Hide sponsored results” button. 👆
Google is deliberately protecting its advertising business and preventing the permanent hiding of ads. 💰 In the second quarter of 2025 alone, the company generated around 54.2 billion US dollars in revenue from search ads. Instead of risking losses due to fewer impressions, advertising is now being integrated even more strongly into AI Overviews and the new AI Mode, which has been launched in Germany and opens up additional advertising space. 🚀
The changes are intended to make search more transparent and at the same time more effective for advertising, striking a balance between user-friendliness and Google’s core business. ⚖️
