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Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
AI and good LinkedIn-Content?
The AI age is here, and connecting AI with high-quality LinkedIn content is possible. Maintaining quality on social networks is already a challenge, but what
Weiterbildung von IT-Sicherheit in Unternehmen
𝗪𝗲𝗶𝘁𝗲𝗿𝗯𝗶𝗹𝗱𝘂𝗻𝗴 𝘃𝗼𝗻 𝗜𝗧-𝗦𝗶𝗰𝗵𝗲𝗿𝗵𝗲𝗶𝘁 𝗶𝗻 𝗨𝗻𝘁𝗲𝗿𝗻𝗲𝗵𝗺𝗲𝗻 Die IT-Sicherheit deutscher Unternehmen ist von entscheidender Bedeutung. Eine Studie zeigte, dass Fort- und Weiterbildungen im IT-Sicherheitsbereich dringend verbessert werden
Zander Digital Services at DMEXCO 2023
🚀 DMEXCO 2023: The future of digital marketing! 🌐 Last week, we, Zander Digital Services GmbH, were at the DMEXCO trade fair in Cologne to
Small Language Models or generative AI?
ChatGPT is based on an extensive Large Language Model (LLM) that can process an infinite amount of information. But even ChatGPT reaches its limits, especially
Ad-free versions of meta platforms
Meta, a major corporation, is planning ad-free versions of its apps for users within the European Union. So what does this mean? 𝗠𝗲𝘁𝗮’𝘀 𝗣𝗹𝗮𝗻💻 In
GDPR forbids customer contact via private social media accounts
🧑⚖️📵 The Baden-Baden Regional Court is currently focusing its attention on the protection of personal data in the age of social media. A customer who
What is Conversational Commerce?
The term Conversational Commerce (cCom for short) describes how eCommerce brands sell products through conversation and create positive customer experiences, i.e. how to move from
The future of Online Marketing
What does the future of online marketing look like? Touch points with mobile digital advertising, are almost inevitable these days. Google’s mobile-first approach notes that
Protecting mental health
💻 The LinkedIn network was founded 20 years ago. Nowadays, it is increasingly becoming a classic social media platform. The line between private and professional
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