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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
The future of marketing?
LinkedIn and HubSpot have published an analysis of the challenges and opportunities for marketing managers, which has produced some exciting results. With the emergence of
making feelings measurable in advertising
Measuring emotions in advertising: In the world of advertising, we face the challenge of quantifying consumers’ emotional responses to advertising. A Swedish company, Brand Metrics,
Human negligence in the presence of robots
🙇♀️ Humans are said to be prone to slacking off when working with robots. This type of “social loafing” was discovered in a study by
digital maturity level
Grade 5 for Germany’s digitization Tim Höttges (Telekom CEO) gives Germany’s digitization a grade of five in an EU comparison. He underscores this damning verdict
AI and good LinkedIn-Content?
The AI age is here, and connecting AI with high-quality LinkedIn content is possible. Maintaining quality on social networks is already a challenge, but what
Weiterbildung von IT-Sicherheit in Unternehmen
𝗪𝗲𝗶𝘁𝗲𝗿𝗯𝗶𝗹𝗱𝘂𝗻𝗴 𝘃𝗼𝗻 𝗜𝗧-𝗦𝗶𝗰𝗵𝗲𝗿𝗵𝗲𝗶𝘁 𝗶𝗻 𝗨𝗻𝘁𝗲𝗿𝗻𝗲𝗵𝗺𝗲𝗻 Die IT-Sicherheit deutscher Unternehmen ist von entscheidender Bedeutung. Eine Studie zeigte, dass Fort- und Weiterbildungen im IT-Sicherheitsbereich dringend verbessert werden
Zander Digital Services at DMEXCO 2023
🚀 DMEXCO 2023: The future of digital marketing! 🌐 Last week, we, Zander Digital Services GmbH, were at the DMEXCO trade fair in Cologne to
Small Language Models or generative AI?
ChatGPT is based on an extensive Large Language Model (LLM) that can process an infinite amount of information. But even ChatGPT reaches its limits, especially
Ad-free versions of meta platforms
Meta, a major corporation, is planning ad-free versions of its apps for users within the European Union. So what does this mean? 𝗠𝗲𝘁𝗮’𝘀 𝗣𝗹𝗮𝗻💻 In
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