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Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
ZANDER-Group Trainee days๐
๐From 23 April to 25 April 2024, our dual students were invited by ZDS to the ZANDER Group’s Trainee Days, which took place for the
Generational comparison of e-mail use
Cross-generational e-mail use is indispensable today, as a study by United Internet Media shows. The article highlights the differences between the generations and emphasises the
Google: Short video menu
๐ Short videos are on the rise and Google wants to support this trend with a new tab on smartphones. Many people like video content,
What are the benefits of heat maps?
๐ช๐ฎ๐ ๐ฏ๐ฟ๐ถ๐ป๐ด๐ฒ๐ป ๐๐ฒ๐ฎ๐๐บ๐ฎ๐ฝ๐? A heatmap is a powerful tool ๐ ๏ธ for analysing user behaviour on your website. It shows which areas are most frequently viewed,
The future of advertising
d3con 2024 shed light on what comes after retail media and the cookieless future. Experts predict that an area that has previously received little attention
The Digital Markets Act
๐From 7 March, the Digital Markets Act (DMA) will come into force in the EU, changing the rules for large platforms. WhatsApp will have to
New research project from Meta
Meta and the Center for Open Science (COS) are launching a research project to analyse user wellbeing on social media, a milestone in data research
INP: Update from Google
Google is replacing FID in Core Web Vitals with INP, a new metric with different target values. Website operators should look at INP to improve
Digitalisation cushions slump
๐คThe coronavirus pandemic not only led to psychological stress, but also caused considerable economic damage. According to a recent study by the Vodafone Institute and
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