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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Apple Intelligence vs. AI
🚀With the second developer beta of iOS and iPadOS 18.1, Apple is easing the AI lockdown in the EU and giving German developers access to
LinkedIn vs. TikTok: Gibt es noch Unterschiede?
LinkedIn ist die bekannteste Business-Plattform, aber auch auf TikTok nehmen Arbeitsthemen nun zu.📈Während LinkedIn traditionell berufliche Inhalte wie neue Jobs oder Projekte fokussiert, wird der
Authenticity and subcultures: The key to brand success
More and more brands want to become an authentic part of subcultures in order to build long-term relevance in communities. The OMD report ‘Cultures Driven
The cookies remain
Google retains third-party cookies, but continues to develop the Privacy Sandbox alternative. Experts see this as more than just a weakening of the Privacy Sandbox.
Insertion of SearchGPT
OpenAI has started the test phase for its AI search engine SearchGPT. This AI could significantly change online marketing. At this stage, SearchGPT is only
Current YouTube advertising trends
📊 Google has conducted a comprehensive analysis of 8,000 YouTube advertising campaigns through Google Gemini to identify the latest trends and best practices in video
Google Consent Mode Regulation 2024
Since 6 March 2024, the Digital Markets Act (DMA) now requires website operators to obtain the informed consent of users before data is collected by
Who is liable for AI errors?
⚠️The question of liability for AI damage remains unresolved. Discussions about autonomous driving often focus on the ethical decision of AI in accident situations. In
Stricter rules for climate-neutral advertising
The Federal Court of Justice (BGH) demands that companies clearly explain in their advertising how climate neutrality is achieved. In the case of the manufacturer
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