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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
🚀 LinkedIn: Paid post boost for creators in Germany sparks debate
The first creators in Germany can now sponsor their posts – similar to companies. The new Boost option goes beyond Thought Leader Ads and raises
🎙️ ARD/ZDF Media Study 2025: Key findings
The latest ARD/ZDF media study shows that YouTube remains the leader in video streaming, podcasts are gaining importance in many age groups, and Instagram is
🌐 Google simplifies advertising in search – and continues to expand it
Google is introducing a uniform advertising label for mobile and desktop searches worldwide. Users can collapse ads, but it is not possible to hide them
Has Black Friday lost its lustre?
🛍️Black Friday is no longer a single day, but a week-long discount extravaganza. However, studies show that customers are becoming more critical and strategic in
Google ends spam update & launches store widget 🚀
After more than 26 days, the Google spam update is now officially complete. 📊 Although there were noticeable ranking fluctuations during this period, it was
Instagram overtakes Facebook in Europe
Between January and June 2025, 281.8 million people in the EU used Instagram every month – Facebook only reached 263.6 million. Growth: Instagram +6.17%, Facebook
Optimising Instagram performance: When and how often to post?
Instagram boss Adam Mosseri emphasises: “There is no perfect posting frequency. Some creators post several times a day, others only once a month – the
Apple Intelligence: Catching up or lost time?🤖🍏
Apple has rarely been a pioneer – the company was also late to the game when it came to AI. Instead of improving existing technology,
YouTube is testing creator collabs
YouTube is testing a new collab future: Creators can tag video partners – similar to Instagram 📸 or TikTok 🎶. This is intended to promote
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