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Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!

Threads becomes a community platform🚀
Threads is significantly expanding its topic rooms: instead of around 100, there are now over 200 communities 🧵 – from K-Pop (e.g. BLACKPINK 🎶) to

🔍 Google search trends for 2025: From federal elections to Labubu
In 2025, people around the world searched for political events, everyday questions, AI trends and pop culture phenomena. AI features such as AI Overviews made

From the television to the shopping basket with a single click 🛒📺
Amazon Shoppable Video Ads make streaming advertising interactive: products can be added to the shopping basket directly from the advert using the TV remote control

Is Black Friday really worth it?🛍️📉
Black Friday isn’t until 28 November, but many retailers start their discounts at the beginning of November. If you wait until the day of the

New OpenAI model 🔍🤖 – Why it shows how AI really works
OpenAI has unveiled a new experimental language model that operates in a significantly more transparent manner than current AI systems. Although it cannot compete with

5.66 billion users: social media becomes the “super majority”
🌐 The world has never been more connected: over 6 billion people are online, and almost 70% use social media. According to the Digital 2026

🚀 LinkedIn: Paid post boost for creators in Germany sparks debate
The first creators in Germany can now sponsor their posts – similar to companies. The new Boost option goes beyond Thought Leader Ads and raises

🎙️ ARD/ZDF Media Study 2025: Key findings
The latest ARD/ZDF media study shows that YouTube remains the leader in video streaming, podcasts are gaining importance in many age groups, and Instagram is

🌐 Google simplifies advertising in search – and continues to expand it
Google is introducing a uniform advertising label for mobile and desktop searches worldwide. Users can collapse ads, but it is not possible to hide them
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