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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!

Marketing under pressure: the end of green phrases?
The EU’s Green Claims Directive was intended to prevent greenwashing 🚫 and make environmental claims such as “climate neutral” or “environmentally friendly” clearer and more

💥These 3 myths about work-life balance jeopardise your health
In an interview, psychotherapist and author Nora Dietrich warns against dismissing work-life balance as an empty buzzword. In her view, the concept is essential for

🚀 Google I/O 2025 shows: AI is everywhere – but barely visible
This year’s Google developer conference makes it clear: it’s no longer about what AI can do, but how invisibly well it can be integrated into

ChatGPT & Co: 6 Tipps!
AI tools such as ChatGPT, Copilot & Co. have long since arrived in our everyday lives – both privately and professionally. They promise efficiency, inspiration

20-minute reels on Instagram?
This offers creators and brands significantly more space for visual storytelling, creative concepts and more in-depth content. This not only expands Instagram’s functionality, but also

Use AI correctly for social media!
If ChatGPT & Co. only deliver generic standard posts instead of brilliant ideas, it’s usually due to the prompt. Despite all the AI power, bad

LinkedIn revealed: How posts really perform
LinkedIn has released a new analytics update that provides three exciting metrics: Who visits your profile after your post? What content brings you new followers?

Breaking up Google’s search engine monopoly could strengthen its dominance🔍
The action taken by the US Department of Justice is actually intended to break Google’s market power. However, the planned measures could have the opposite

20 years of YouTube!🎉
Youtubers are to become “Hollywood start-ups” in the future – one of four goals presented by Pedro Pina, Vice President YouTube EMEA, at the anniversary
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