Pinterest is becoming increasingly relevant for advertisers in Germany as well. In order to support them from the beginning of the campaign to the subsequent reporting, Pinterest announced two new functions this week.
Here you can find out what the two new functions are all about:
Pinteret Trends-Tool
After this function was already available in the USA, the United Kingdom and Canada, it has now been extended to 30 other countries (22 languages), including Germany. The Pinterest Trends tool offers advertisers comprehensive insights into the search volume of various keywords. Among other things, you can now see which keywords are currently popular in your target group and how their popularity has developed in recent months. This tool is not only interesting for advertisers on Pinterest, but also for other creators. 📈
API For Conversions
Conversion measurement is now possible for advertisers thanks to a new API for conversions. There are two options for this: either direct integration via the in-house development department or partner integration via Shopify and Google Tag Manager. The partner integration will be rolled out in the next few weeks. 🔃
#Pinterest #Tools #Advertiser
