This week we found another exciting article for you: “Come to the dark side: 5 tips for newsletters in dark mode” on t3n. Dark mode is currently becoming more and more popular. It makes the screen display backgrounds dark and fonts light. As advantageous as this is for users, this function poses new challenges for advertisers. Also for newsletters. 📮
As an insight, we have already briefly summarised two of the tips for newsletters in dark mode here:
📧 Images in the background can become a problem:
Caution! Some mail clients only reverse the font in dark mode, but not the background. With CSS, however, the background can be designed in such a way that it changes with the text.
📧 Be careful with cut-out logos:
Black, isolated logos become downright invisible in dark mode. To prevent this, you can work with white outlines and shading, for example, or simply use the logo without a transparent background.
We would be happy to support you with your email marketing!
👉 You can find the recommended article with further exciting tips via the button.
#newsletter #Marketing
