Amazon Attribution has recently become available in Germany. But what is Amazon Attribution anyway and what are the advantages? We give you a brief overview.
With Amazon Attribution, vendors can now for the first time track the influence of platforms such as Google, Facebook and the like on their Amazon sales. The goal of the Amazon tool, which has already been available for two years in the USA and Great Britain, is clear: Amazon Attribution is intended to make it measurable how search engine advertising, social media ads and automated advertising mails, for example, affect success in order to maximise the return on investment for vendors.
The big advantage of Amazon Attribution is obvious: the seller finally gets a detailed picture of how his end customers move on Amazon. Something that was previously only possible in the seller’s own shops.
Amazon Attribution is currently not yet available for sellers of the Amazon Marketplace, but we are curious to see what developments there will be in this area in the future.
You can find detailed information about Amazon Attribution in this OMR article:
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