Instagram boss Adam Mosseri emphasises: “There is no perfect posting frequency. Some creators post several times a day, others only once a month – the important thing is to maintain a sustainable pace and keep promises to the community.
🗓️ Frequency & formats
-In general, 3-5 feed posts per week are considered realistic, with stories and reels it can be more.
-Reels bring the most reach 🎯, carousel posts the highest engagement ❤️.
-Long breaks can disappoint fans 😕, but do not necessarily harm reach.
⏰ Optimal times
-Feed posts: 3-6 pm on weekdays
-Reels: 2-5 pm according to Buffer
💡 Further tips
-Use the Inspiration Hub & Best Practices in the Professional Dashboard ✨
-Cooperation via collab or co-author feature 🤝
-Bridge content breaks with reposts or shared carousels 🔄
-New features: Reels with links 🔗, AI translations 🤖, global repost function
✅ Conclusion: There are no fixed rules – the decisive factors are regularity, suitable formats and authentic content that creators can deliver on a permanent basis.
