After we already looked at the top search queries in September three weeks ago, we have now done the same for October. What was relevant in October, what moved Germany? The Google blog “The Keyword” tells us. Here is a brief summary of the most important findings:
💬 The search term “whatsapp disturbance” was the top search term in October. By comparison, even the perennial favourite “weather” was searched for less. The background to this was the outage lasting several hours at the beginning of October.
🎃 Also among the top risers was the Halloween theme, with interest in dressing up twice as high this year as last year.
👻Interesting facts about costumes: different costumes were searched for depending on the county. The most searched costume is from the series Squid Game. Among the costumes for our fluffy four-legged friends 🐶 the spider was the most wanted costume this year.
🎄 Preparation is the key in the Christmas and pre-Christmas season: Last October, Advent calendars recorded a growth of 160 %.
🤔 What do you expect to see in Google Trends this month? Feel free to let us know in the comments!
👉 You can find the entire blog post from Google here:
