Screenshot showing the use of Retail Media in the desktop view of the shop of the Zander-Group

Retail
Media

Retail
Media

Retail media allows you to reach new customers who are already in buying mode and offer your business partners a platform to market their products.

overview

What is retail media?

Retail media is advertising located directly at the point of sale, such as ads in online shops. More broadly, retail media also includes the marketing of digital inventory.

Our services

Marketing
Your Shop

Shops are the heart of every eCommerce business. Use this as valuable advertising space!

Whether it’s for your company and your own products, or for those of your business partners, retail media reaches customers directly at the point of sale with the help of banner advertising, product advertising and brand landing pages.

Yout Advantages

focus

Focus on current topics & products

Cross-selling

Optimise your cross-selling

Added value

Offer your business partners further added value by supplying them with a brand new advertising space

Focus on current topics & products

Optimise your cross-selling

Offer your business partners further added value by supplying them with a brand new advertising space

Possible campaign with the marketing automation software Evalanche from SC-Networks

Sample E-Mail marketing campaign in Evalanche from SC-Networks

Our services

E-Mail Marketing

Reach your customers directly and easily via E-Mail- Marketing. With the help of a GDPR-compliant marketing automation software, we support you in reaching your potential and existing customers in a target-group-focused manner.

Our services

Digital Inventory

In addition to your shop, other digital inventory can also be used for retail media. Market your digital inventory in a targeted manner and offer your customers and business partners added value.

Digital inventory is all the digital advertising space you have available that can be used for marketing.
In addition to your shop, digital inventory can also take the form of newsletters, online events (trade fairs, live streams, etc.) and social media accounts.

An Overview of Our Services

Consulting/Concept development to ensure optimal utilization of your existing digital inventory.

Implementation of the concept

Creating new digital Inventory

Screenshot of Lumina Live for the visualisation of digital inventory

USE CASE LUMINA LIVE

“Lumina Live” is an additional item we created for the Zander Group digital inventory. Both Zander, as well as business partners and customers, can benefit greatly from these live events.

Contact us

We support you with the topic of retail media

We support you!

Andreas Berth, CEO Zander Digital Services Germany

Arrange a no-obligation consultation with us to identify how we can support you with retail media.

Andreas Berth, CEO Zander Digital Services Germany