Amazon Shoppable Video Ads make streaming advertising interactive: products can be added to the shopping basket directly from the advert using the TV remote control – without interrupting the programme. First watch, then buy! 👀➡️🛍️
What are shoppable video ads? 🤔
They expand on traditional streaming ads with an info box that allows users to access information, sign up for subscriptions or purchase products directly – all with a single click while the video continues to play.
Advantages 🚀
Shoppable video ads offer a wide reach via Prime Video & Co., target an Amazon audience that is ready to buy, and appear directly in the premium environment of popular content. Thanks to precise targeting via extensive first-party data, target groups can be addressed particularly effectively. The format can also be used by external providers, for example for email leads instead of product links, and displays live information such as prices and reviews.
How it works ⚙️
A campaign is created in Amazon DSP without a minimum budget. Then select CTA (“More info” or “Add to basket”), link the product via ASIN and upload a high-quality video – portrait or landscape format possible.
How successful are they? 📊
Amazon provides KPIs such as ROAS, clicks, conversions and detail page views. It is important to clearly define which purchases should be attributed to the ad. Experience shows that shoppable video ads work very well in the direct product environment and measurably increase sales.
Conclusion 💡
Shoppable video ads seamlessly combine entertainment and shopping. They leverage large reach, enable direct actions without media disruption, and significantly shorten the customer journey. A powerful format for brands that want to increase impulse purchases and leads.
