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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Farewell to third-party cookies
Browser manufacturers and operating system providers often focus on moving away from third-party cookies in order to protect user privacy. In 2024, Google could also
Holography-calls till 2026
🌐 Holographic phone calls, which are mainly known from science fiction films, are the goal of mobile communications companies by 2026. Telefónica (O2) plans to
Influence of competition and inflation on customer behavior
Competition and inflation – influence on customer behaviorThe “Guide to Next” study by Publicis Sapient explores how consumer behavior can change as a result of
Tips for Black Friday
The internet offers many temptations, but also dangers, especially during events such as Black Friday and Cyber Monday. Here are crucial steps to minimise the
online reviews with and without reward system
𝐓𝐡𝐞 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗼𝗻𝗹𝗶𝗻𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝘄𝗶𝘁𝗵 𝘂𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗿𝗲𝘄𝗮𝗿𝗱 𝘀𝘆𝘀𝘁𝗲𝗺 💻 Online reviews are important factors in our purchasing behavior. However, despite their relevance,
The future of marketing?
LinkedIn and HubSpot have published an analysis of the challenges and opportunities for marketing managers, which has produced some exciting results. With the emergence of
making feelings measurable in advertising
Measuring emotions in advertising: In the world of advertising, we face the challenge of quantifying consumers’ emotional responses to advertising. A Swedish company, Brand Metrics,
Human negligence in the presence of robots
🙇♀️ Humans are said to be prone to slacking off when working with robots. This type of “social loafing” was discovered in a study by
digital maturity level
Grade 5 for Germany’s digitization Tim Höttges (Telekom CEO) gives Germany’s digitization a grade of five in an EU comparison. He underscores this damning verdict
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