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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Generational comparison of e-mail use
Cross-generational e-mail use is indispensable today, as a study by United Internet Media shows. The article highlights the differences between the generations and emphasises the
Google: Short video menu
🔜 Short videos are on the rise and Google wants to support this trend with a new tab on smartphones. Many people like video content,
What are the benefits of heat maps?
𝗪𝗮𝘀 𝗯𝗿𝗶𝗻𝗴𝗲𝗻 𝗛𝗲𝗮𝘁𝗺𝗮𝗽𝘀? A heatmap is a powerful tool 🛠️ for analysing user behaviour on your website. It shows which areas are most frequently viewed,
The future of advertising
d3con 2024 shed light on what comes after retail media and the cookieless future. Experts predict that an area that has previously received little attention
The Digital Markets Act
🔜From 7 March, the Digital Markets Act (DMA) will come into force in the EU, changing the rules for large platforms. WhatsApp will have to
New research project from Meta
Meta and the Center for Open Science (COS) are launching a research project to analyse user wellbeing on social media, a milestone in data research
INP: Update from Google
Google is replacing FID in Core Web Vitals with INP, a new metric with different target values. Website operators should look at INP to improve
Digitalisation cushions slump
🤕The coronavirus pandemic not only led to psychological stress, but also caused considerable economic damage. According to a recent study by the Vodafone Institute and
4-days-week in Germany
New working time model: 45 German companies dare to try a four-day week! Innovative experiment launched: 📊 Starting this week, 45 German companies are taking
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