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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Do marketing stereotypes still have to be?
Does a pink design make a product more expensive? Gender marketing remains controversial and is sometimes prohibited. Today we explain when it would still make
Open AI API vs. ChatGPT
Developments in the field of artificial intelligence are progressing rapidly and the provider OpenAI in particular is at the centre of many discussions on the
Google Core Update 2024
Google has launched the next core update! 🚀The roll-out promotes content created for users instead of search engines. Many SEOs and website owners had been
Black Friday tips 2024
🚨Online shops use numerous tricks to urge customers to buy.⏳ Timers indicating that the shopping basket is about to expire and countdown prices put customers
Gen Z gets back on Facebook
Generation Z is rediscovering Facebook 🚀: The Meta Group is adapting the platform to better appeal to the young target group. New AI functions are
Evalanche Wiesn 2024! Two days full of insights and networking
Last week, we at Zander Digital Services had the pleasure of attending the Evalanche Wiesn CX Days – a two-day networking seminar that brought us
New Google advertising format
Google has introduced a new intent-based ad format for AdSense called ‘Ad Intent’, which could provide publishers with more revenue and Google with more search
SEO with AI chatbots: What companies should know
🤖AI chatbots such as ChatGPT and AI-supported search engines such as Bing are fundamentally changing the way we search the internet. Companies must adapt to
Meta presents the Orion AR glasses
Meta CEO Mark Zuckerberg presented the ‘Orion’ AR glasses at the end of the Connect keynote. They are still just a prototype, so there is
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