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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Gen Z gets back on Facebook
Generation Z is rediscovering Facebook 🚀: The Meta Group is adapting the platform to better appeal to the young target group. New AI functions are
Evalanche Wiesn 2024! Two days full of insights and networking
Last week, we at Zander Digital Services had the pleasure of attending the Evalanche Wiesn CX Days – a two-day networking seminar that brought us
New Google advertising format
Google has introduced a new intent-based ad format for AdSense called ‘Ad Intent’, which could provide publishers with more revenue and Google with more search
SEO with AI chatbots: What companies should know
🤖AI chatbots such as ChatGPT and AI-supported search engines such as Bing are fundamentally changing the way we search the internet. Companies must adapt to
Meta presents the Orion AR glasses
Meta CEO Mark Zuckerberg presented the ‘Orion’ AR glasses at the end of the Connect keynote. They are still just a prototype, so there is
Marketing 2025: The changing importance of an advertising channel
🤖Artificial intelligence is changing search behaviour, making search engine advertising less important. According to the trend monitor of the German Digital Industry Association (BVDW), the
Diese Persönlichkeitstypen sind im Homeoffice besonders produktiv
𝗗𝗶𝗲𝘀𝗲 𝗣𝗲𝗿𝘀ö𝗻𝗹𝗶𝗰𝗵𝗸𝗲𝗶𝘁𝘀𝘁𝘆𝗽𝗲𝗻 𝘀𝗶𝗻𝗱 𝗶𝗺 𝗛𝗼𝗺𝗲𝗼𝗳𝗳𝗶𝗰𝗲 𝗯𝗲𝘀𝗼𝗻𝗱𝗲𝗿𝘀 𝗽𝗿𝗼𝗱𝘂𝗸𝘁𝗶𝘃 Sind Sie neugierig, gesellig oder eher strukturiert? Forscher haben herausgefunden, welche Persönlichkeitsmerkmale im Homeoffice für hohe Produktivität sorgen
Why are short videos so addictive?
TikTok, Instagram Reels and YouTube Shorts captivate users. Social networks have become more profitable, especially through short videos. According to the ARD-ZDF Online Study 2023,
5️⃣tips for Google Trends
Google Trends offers helpful functions for keyword research. In a video, Daniel Waisberg and Omri Weisman share five tips for advanced users to find relevant
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