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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Has Black Friday lost its lustre?
🛍️Black Friday is no longer a single day, but a week-long discount extravaganza. However, studies show that customers are becoming more critical and strategic in
Google ends spam update & launches store widget 🚀
After more than 26 days, the Google spam update is now officially complete. 📊 Although there were noticeable ranking fluctuations during this period, it was
Instagram overtakes Facebook in Europe
Between January and June 2025, 281.8 million people in the EU used Instagram every month – Facebook only reached 263.6 million. Growth: Instagram +6.17%, Facebook
Optimising Instagram performance: When and how often to post?
Instagram boss Adam Mosseri emphasises: “There is no perfect posting frequency. Some creators post several times a day, others only once a month – the
Apple Intelligence: Catching up or lost time?🤖🍏
Apple has rarely been a pioneer – the company was also late to the game when it came to AI. Instead of improving existing technology,
YouTube is testing creator collabs
YouTube is testing a new collab future: Creators can tag video partners – similar to Instagram 📸 or TikTok 🎶. This is intended to promote
Expropriated by AI: when content becomes a free resource
The introduction of generative AI summaries in Google search is more than just a technical update – it poses a serious threat to the business
Marketing under pressure: the end of green phrases?
The EU’s Green Claims Directive was intended to prevent greenwashing 🚫 and make environmental claims such as “climate neutral” or “environmentally friendly” clearer and more
💥These 3 myths about work-life balance jeopardise your health
In an interview, psychotherapist and author Nora Dietrich warns against dismissing work-life balance as an empty buzzword. In her view, the concept is essential for
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