
B2C2B 2.0
B2C2B 2.0
We want to offer qualified prospects in the photovoltaics, heat pump, charging park, and Lumina Portfolio segments a comprehensive, end-customer-oriented package with prompt implementation from a single source. Generate more revenue!

Benefits of the B2C2B campaign
project request
Lead generation and qualification by ZDS
Campaign launch
Extensive advertising measures (advertisements, landing pages, lead forms, and product configurators)
transmission
Automatic forwarding of all relevant information to the specialist tradesman
performance review
By using an lead platform, the progress of the project is checked with the tradespeople and properly documented.

B2C2B 2.0 with ZDS
success factors
(The elements of a B2C2B project can be customized to suit individual requirements.)
- Our team of experts in communication, planning, consulting, and implementation
- Speed of project execution, through clear distribution of roles and tasks
- A detailed process that guarantees success
- Legal certainty, because the service contract is concluded between the tradesperson and the end customer
B2C2B - Projects
Our focus topics
The focus topics defined by the ZANDER Group for B2C2B projects in 2026 are
Our approach
By minimizing the administrative burden on craft businesses, we are able to manage projects in the areas of photovoltaics, Lumina, charging parks, and heat pumps in a controlled manner.
Our aim is to offer qualified interested parties in the aforementioned areas a comprehensive, integrated package – end-customer-oriented, transparent, and with rapid implementation from a single source.
This enables us to secure additional orders and sustainable sales growth for our partners.


B2C2B 2.0 - Projects
our prozess
1
Lead generation
ZDS generates the lead via www.pv-einfach-gemacht.de, Lead Broker, Zander website, tradespeople, industry
2
1. call Lead Qualification
ZDS calls the customer, confirms the information provided, and assigns the customer a new task.
3
2. Call to schedule appointment
ZDS calls a second time. The customer receives the second task, an appointment is made, and the offer is discussed.
4
Planning
ZDS plans the project roughly in Reonic
5
pre offer
ZDS prepares rough quote
6
3. Call to discuss the offer
Price coordination and decision on further project progress
7
field service visit
On-site inspection of access, conditions, and special issues
8
appointment coordination with tradesperson
Agree on a date for the final project planning
9
Detail planning
Preparation of the total price and contract details between the customer and the craftsman
10
Determine craftsmen
Selection and final commissioning of the craftsman
11
discussion of details
Clarification of financing, timing, discounts, and special requests
12
Weekly follow-up recording
Regular coordination on project status
13
Acceptance or rejection
Customer’s decision on implementation
14
Implementation
Start of execution by the craftsman
Contaco us
We support your B2C2B projects!
We support you!

Arrange a non-binding consultation appointment with us.
