In keeping with the start of the year, we would like to look back with you at the history of “Nerdy Nuts”, an American nut puree manufacturer. 🥜
In 2019, the entrepreneurial couple started to produce peanut butter in their garage with a used grinding machine and sell it at a “Farmers Market”. Based on the feedback they received there, they were able to further develop their varieties. After a market analysis and discussions with a PR professional, the couple decided to open an online shop.
With a clever idea for the presidential election (four types of peanut butter, each representing a candidate), “Nerdy Nuts” reached the attention of Fox Business News. The result: $20,000 in sales in 48 hours. An amount that could only be managed with the help of everyone they knew.😋
The second push came with influencer marketing. “Nerdy Nuts” sent free samples to two TikTok influencers who showed the product in their videos. These videos increased sales from $27,000 to $165,000 and set a record for sales.
“Nerdy Nuts” thus perfectly demonstrates how much potential there is in TikTok marketing and ingenious PR ideas.
You can find the whole success story in the OMR article
