Apple plans controversial feature for more privacy with next IOS update 📱🔐
Apple’s software chief Craig Federighi has spoken out to The Independent against the excessive data collection by some big companies, such as Facebook, and announced a new feature in the next IOS update to counteract this. The new feature, called “App Tracking Transparency (ATT)”, will allow users to opt in and out of the tracking activities that many websites and apps involve. This will make it significantly more difficult for advertisers to track and store user activity. The new feature may pose some technical challenges for app developers and their applications. Privacy activists and organisations are in favour of Apple’s plan. The feature affects all developers, including Apple itself. Apple has already introduced various features with the last updates, which were developed against the background of data protection and privacy, and none of them have massively harmed advertisers.
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