Meta AI delivers personalized responses based on user data on WhatsApp, Instagram, Facebook and Messenger. With over 600 million monthly users, Meta wants to establish itself as the leading AI assistant.๐ก
A new update brings a memory mode that uses location data and preferences. While this improves the user experience, it harbors data protection risks – the EU remains excluded.๐จ
๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฒ๐๐ ๐ผ๐ฟ ๐ฑ๐ฎ๐๐ฒ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฐ๐ถ๐ผ๐ป ๐ถ๐๐๐๐ฒโ ๏ธ
Mark Zuckerberg confirms that Meta AI accesses shared data. Users can share personal preferences, such as diet or language learning goals, in order to receive recommendations. It remains unclear whether deleted data will be permanently removed or used for AI training.
The feature is only available in the USA and Canada for the time being. Meta uses profile data, engagement and contacts for recommendations – at the same time, immense data sets are created for advertising and AI training. There is only an opt-out option for a few.
๐๐ฟ๐ฒ๐ฎ ๐ผ๐ณ ๐ฎ๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ฟ ๐ฑ๐ฎ๐๐ฎ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ
EU users are frustrated because Meta AI is not available there due to strict data protection laws. While Brazil already has access, Europe is left out. Critics describe Meta as a โdata collection machineโ, as free services are often linked to data payment.๐
The processing of sensitive data such as religion or political views is particularly controversial. Meta’s close cooperation with US President Trump also raises additional concerns.๐ซ
๐ ๐ฒ๐๐ฎ’๐ ๐ฐ๐น๐ผ๐๐ฒ ๐ฝ๐ผ๐น๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐๐ถ๐ฒ๐๐ง
Another critical point is Meta’s close cooperation with the US government and in particular with the new US President Donald Trump, which raises further concerns about data use and political influence.
๐๐ ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ฏ๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป
Meta, collects huge amounts of data and encourages users to interact and create more and more content. However, the handling of this data and, in particular, AI functions is coming under increasing scrutiny.
๐ต๏ธโโ๏ธEin Example: Meta recently had to delete its own AI bots on Instagram, which simulated a fictitious life with aspects of diversity and even made negative comments about the company.