🔜 The future of Pinterest

Pinterest is always present, but the big breakthrough has not yet happened. Currently, however, things are going well: in the first quarter of 2024, the company exceeded revenue growth expectations. With over 518 million monthly active users, Pinterest has recorded record growth, especially with Gen Z, which has grown by 20 percent. 📈

Pinterest is expanding its shopping products and has introduced direct links to simplify the buying process and bring advertising partners closer to customers. Clicks and remember actions on shopping pins have increased by more than 50 percent. Users, especially from Gen Z, find Pinterest inspiring and stress-free compared to other social media platforms. 📲

🔍 A CMO of a leading beauty brand noticed that people share their style on other platforms but discover it on Pinterest. Brands can reach people who are specifically looking for ideas and are open to new products.

The journey on Pinterest consists of three phases: discovering 1️acker, deciding 2️acker and trying 3️acker. We are collaborating with retailers around the world to bring many product catalogues to the platform, which play out specifically via the shopping interfaces. This increases the reach of the brands and helps users discover suitable products. Local relevance is also taken into account, so that users in Germany see products from regionally available retailers.

50 percent of users see Pinterest as a place to shop. They want to be able to buy what they discover, and that is what is made possible. Pinterest offers a personal and entertaining shopping experience, similar to a shopping mall. 🛍️

Pinterest is getting younger, while other platforms are getting older. People want to be creative and consciously decide how to use platforms. Pinterest accompanies them – from prom dress to wedding planning to house construction and cake recipes. 👰

Do you use Pinterest? Put it in the comments. 👇🖋️