In 2025, people around the world searched for political events, everyday questions, AI trends and pop culture phenomena. AI features such as AI Overviews made Google Search even more prominent. Search queries related to the federal election, matcha, 67, Labubu and various AI tools grew particularly strongly.
❓ Top trending questions in 2025
Why questions 🤔 Frequently searched questions included why Israel is attacking Iran, why Los Angeles is on fire, and why the plate from the microwave is hot but the food is cold. 🍽️.
How questions 🧭 There was great interest in the federal election (“How do I vote?”), the ages of celebrities and politicians, and TV series episodes. 📺.
Permission questions ⚖️ From everyday life (“Is it permissible to mow the lawn on 1 May? 🌱”) to politics (“Is it permissible for Germany to possess nuclear weapons?”) – users wanted clarity. Trending topics such as matcha were also represented.
What-is questions 📘 Terms such as debt brake, firewall and Bubatz were searched for particularly often.
How much does … cost? 💸 Popular questions about prices included Labubu 🧸, iPhone 17 📱, Nintendo Switch 2 🎮 and GTA 6.
How does … work? ⚙️ High demand for information on the federal election, tax returns, e-prescriptions and even atomic bombs and bunker-busting bombs.
🌐 Other trends – a reflection of the times
Beyond the big questions, Gen Z also shaped search behaviour: from Gen Z stare to their consumer behaviour to unusual everyday fears.
The multitude of Google top lists shows that 2025 was a year in which politics, pop culture and AI merged more closely than ever before. Search trends reveal what moves us, what we discuss – and what makes us curious. 🚀💡.
